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Education and Awareness*
This category refers to actions directed at people to improve understanding and skills, and to influence behavior. It tends to target individuals rather than organizations. There are three subcategories:
1. Formal Education
This subcategory is oriented to enhance knowledge and skills of students in a formal degree program. Examples of specific types of education are public schools, colleges and universities, and continuing education.
2. Training
This subcategory refers to training outside of formal degree programs. It is related to enhancing knowledge, skills and information exchange for practitioners, stakeholders, and other relevant individuals in structured settings outside of degree programs. Examples of types of training and target audiences are monitoring workshops or training courses in reserve design for park managers, learning networks or writing how-to manuals for project managers, and stakeholder education on specific issues.
3. Awareness and Communications
This is a large subcategory that involves many different efforts to raise awareness about conservation issues in specific stakeholder groups and the general public. Examples of specific types of awareness raising interventions are radio soap operas, environmental publishing, web blogs, puppet shows, door-to-door canvassing, tree sitting, and protest marches.
* Source: Adaptation of IUCN-CMP. 2006. Unified Classification of Conservation Actions, V. 1.0, p.9
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