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STRATEGIC PLANNING: A FRAMEWORK FOR ACHIEVING SCB'S MISSION AND GOALS

A Strategic Planning Committee was formed at the March 2004 Board of Governors' meeting in Orlando, Florida. The committee drafted a scope of work for developing a Strategic Plan for 2005-2010, which was approved by the Board at the 2004 annual meeting.

SCB has grown tremendously over its nineteen year history. Strategic planning has played a key role in that growth. For example, goals identified at the Board's 1999 strategic planning retreat led to three major and successful strategic initiatives: establishment of the Executive Office, creation of Conservation In Practice, and evolution into a truly international society.

The Board's motivation for initiating this new strategic planning effort is to build on recent success by seriously examining how we can maximize SCB's impact, create a common vision for our international organization, revise our goals to reflect current opportunities and constraints, and identify the general objectives we need to pursue to reach our revised goals.

The strategic plan will focus on our mission, goals, and objectives. The plan will help us communicate why we are taking certain actions and guide us in undertaking new actions over the next five years. The Board expects the strategic plan to provide the guidance necessary for the Executive Office and various committees to develop specific implementation plans or work plans to meet objectives described in the strategic plan.

We anticipate developing a moderately detailed plan of about ten pages that identifies and links together SCB's mission, values, vision for the future, goals, and objectives. In our plan, the mission provides a statement of SCB's purposes, goals identify the long-term direction needed to accomplish SCB's mission, and objectives identify specific, measurable, time-bound targets that must be met in order to attain our goals. Everything SCB does should help it move toward attainment of one or more goals. More detailed activities will not be included in the strategic plan, but will be outlined subsequently in annual work plans or implementation plans.

To help guide the strategic planning process, we will undertake a survey of the membership in the closing months of 2004. The survey will be especially useful for developing and linking our mission, goals, and objectives. We strongly urge you to complete the survey and help us produce a strong, useful strategic plan that reflects the views and suggestions of members. The Strategic Planning Committee will also be seeking input from the Sections and other Board committees. We also encourage all members to provide comments on strategic planning to Section representatives so they can provide the committee with relevant input.

Committee members and their affiliations with SCB are
Luigi Boitani, President, Europe Section
David Johns, Treasurer
Devra Kleiman, Board Member at Large
Loyal Mehrhoff, Committee Chair
Reed Noss, Past President
John Robinson, President Elect
Jon Paul Rodríguez, President, Austral and Neotropical America Section
Kathryn Saterson, Secretary
Alan Thornhill, Executive Director
Deborah Jensen (ex officio), President

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