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RU Shopping 4 Fish?
Text message service ranks seafood for sustainability


©Natalia Bratslavsky / istockphoto.com

By Justin Matlick
January-March 2008 (Vol. 9, No. 1)

Tired of standing at the fish counter, wondering whether it’s more sustainable to eat salmon or swordfish? A new text-messaging service promises to deliver an answer and, in turn, direct more buying power toward ecofriendly seafoods.





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